Қарағанды индустриялық университеті – тау-кен және металлургия саласына арналған жоғары білікті кадрларды дайындау...
Лекция на тему «Современные тенденции в образовании»
21 МАЯ 2014 ГОДА в 15.00 в Н-325 ауд. состоится ЛЕКЦИЯ на тему «Современные тенденции в образовании» с участием профессора Университета Марибора Дусана Радонжика (г. Марибор, Республика Словения).
Кафедра «Менеджмент и бизнес
»
Course programme for Masters
Professor, doctor economical of scienceDusanRadonjik
«Modern management-marketing»
| № |
The name of the theme |
Kind of lessons |
| 1 | Introduction:
– traditional market concepts versus marketing concert; – marketing as a organizational system; – marketing as a business process; – basic marketing strategies; – marketing tactics (marketing mix); – from 4P to 15 P; – market(ing) environment; – how to organize marketing department. |
Questions – answers action |
| 2 | Systems of Marketing Researches and marketing information:
–marketing research process; – research design and implementation; – secondary sources of marketing data; – data collection; – primary sources of market information; – survery methods; – analyses of secondary data; – designing the questionnaire; – attitude measurement. |
Practical lesson |
| 3 | Marketing Imformational System (MIS):
– MIS as a support system; – Structure of MIS; – marketing decision making process and MIS; – how to analyze marketing information needs; – preparing proper marketing information for different management levels; – MDSS versus MKIS; – technical approach to MIS; – organizational approach to MIS. |
Lections
Short composition |
| 4 | Strategic Marketing:
– strategic management and strategic marketing; – strategic dimensions of marketing; – strategic marketing in the marketing process; – analyses of internal environment of the Company; – analyses of external environment of the Company; – strategic diagnoses and prognoses; – strategic marketing planning; – formulating the strategic marketing targets; – basic marketing strategy; – strategic positioning; – implementing strategic marketing plan. |
Preparing reports |
| 5 | Analyses of organization:
– making mission of Company; – development of marketing goals; – analyses of strong and weakness sides of Company; – integration marketing and production. |
Lection
Solving tasks |
| Exam |
Professor DusanRadonjik
