Карагандинский индустриальный университет — ведущий вуз Казахстана по подготовке высококвалифицированных кадров для го...
Лекция на тему «Современные тенденции в образовании»
21 МАЯ 2014 ГОДА в 15.00 в Н-325 ауд. состоится ЛЕКЦИЯ на тему «Современные тенденции в образовании» с участием профессора Университета Марибора Дусана Радонжика (г. Марибор, Республика Словения).
Кафедра «Менеджмент и бизнес
»
Course programme for Masters
Professor, doctor economical of scienceDusanRadonjik
«Modern management-marketing»
| № |
The name of the theme |
Kind of lessons |
| 1 | Introduction:
— traditional market concepts versus marketing concert; — marketing as a organizational system; — marketing as a business process; — basic marketing strategies; — marketing tactics (marketing mix); — from 4P to 15 P; — market(ing) environment; — how to organize marketing department. |
Questions – answers action |
| 2 | Systems of Marketing Researches and marketing information:
—marketing research process; — research design and implementation; — secondary sources of marketing data; — data collection; — primary sources of market information; — survery methods; — analyses of secondary data; — designing the questionnaire; — attitude measurement. |
Practical lesson |
| 3 | Marketing Imformational System (MIS):
— MIS as a support system; — Structure of MIS; — marketing decision making process and MIS; — how to analyze marketing information needs; — preparing proper marketing information for different management levels; — MDSS versus MKIS; — technical approach to MIS; — organizational approach to MIS. |
Lections
Short composition |
| 4 | Strategic Marketing:
— strategic management and strategic marketing; — strategic dimensions of marketing; — strategic marketing in the marketing process; — analyses of internal environment of the Company; — analyses of external environment of the Company; — strategic diagnoses and prognoses; — strategic marketing planning; — formulating the strategic marketing targets; — basic marketing strategy; — strategic positioning; — implementing strategic marketing plan. |
Preparing reports |
| 5 | Analyses of organization:
— making mission of Company; — development of marketing goals; — analyses of strong and weakness sides of Company; — integration marketing and production. |
Lection
Solving tasks |
| Exam |
Professor DusanRadonjik
