On December 2, a dialogue platform on the topic «Transformation of management in the era of the digital economy» was held in KarIU within the framework of the «Rukhani Zhangyru» program.

The speaker at the dialogue platform was Sultanayeva Zhuldyz Maratovna, Deputy Director of First Heartland Jusan Bank for small and medium-sized businesses. She spoke about the use of digital tools in making managerial decisions in the field of lending to small and medium-sized businesses, about the possibilities of digitalization of management for entrepreneurial organizations.

Digitalization is the process of business transformation through the introduction of modern technologies and tools that help to promote the company, improve market positions, interact with customers and automate many processes. The task of digitalization is to make the company visible on the Internet, to open new sources of customer traffic, to expand opportunities.

This event was held for students of technical specialties of graduate and senior courses.