The international organization “Expo & Women” was established in 2015 with the aim of involving women of Kazakhstan and the world in the movement for ecology, innovation and Expo. One of the objectives of the organization was to actively promote the participation of women in the events of international exhibitions – Milan EXPO-2015, Astana EXPO-2017, Beijing EXPO-2019, Dubai EXPO-2020, etc. This organization is one of the partners of the Coalition for Green Economy G-Global ”in the implementation of the Coca-Cola Belesteri project, the main goal of which is to involve unemployed and self-employed women in the village in business. The project has been operating in Kazakhstan for the seventh year, during which time more than 9,400 women have been trained, over 650 applications with business plans have been submitted, more than 50 of which were supported by grants in the amount of US $ 4,000.

The village of Sholpanay Turdysheva has been engaged in greenhouse farming for many years: growing greens, vegetables and fruits. She built her first greenhouse out of old window frames. About the project Sholpanay learned by chance from friends. Then she began to look for more information on the Internet. It turned out that the well-known brand of drinks has a social project designed to support women from the villages. The main selection criterion was the existing or starting business project, which is able to solve the problem of rural residents and bring real income. To implement this idea, the mother of many children was awarded a grant from the Coca-Cola Belesteri project, worth more than four thousand dollars. And the opportunity to participate in all socially significant events of the country.

Sholpanay Turdysheva shares her advice based on her experience: “In fact, the Kazakh land is very rich. She will give us everything if we treat her carefully. Even here, in a harsh climate, the earth gives us so many blessings. We must appreciate it. ”

Lyazzat Askarova, Executive Director of the Municipal Expo & Women: “The project in general is focused specifically on rural, self-employed, unemployed women. This is a global initiative of Coca-Cola, the goal of which is to involve 5 million women around the world, to teach business that they do not depend, become independent and financially sustainable. The coalition for a “green” economy and the Almaty Foundation for Social Dynamics have been implementing this project in Kazakhstan since 2012. ”

The organizers are confident that in business women will be able to reach the same heights as the strong sex. It is necessary only to provide initial support.

Press service of KSIU