The name of the theme

– traditional market concepts versus marketing concert;

– marketing as a organizational system;

– marketing as a business process;

– basic marketing strategies;

– marketing tactics (marketing mix);

– from 4P to 15 P;

– market(ing) environment;

– how to organize marketing department.

–marketing research process;

– research design and implementation;

– secondary sources of marketing data;

– data collection;

– primary sources of market information;

– survery methods;

– analyses of secondary data;

– designing the questionnaire;

– attitude measurement.

– MIS as a support system;

– Structure of MIS;

– marketing decision making process and MIS;

– how to analyze marketing information needs;

– preparing proper marketing information for different management levels;

– MDSS versus MKIS;

– technical approach to MIS;

– organizational approach to MIS.

Short composition

– strategic management and strategic marketing;

– strategic dimensions of marketing;

– strategic marketing in the marketing process;

– analyses of internal environment of the Company;

– analyses of external environment of the Company;

– strategic diagnoses and prognoses;

– strategic marketing planning;

– formulating the strategic marketing targets;

– basic marketing strategy;

– strategic positioning;

– implementing strategic marketing plan.

– making mission of Company;

– development of marketing goals;

– analyses of strong and weakness sides of Company;

– integration marketing and production.

Solving tasks