The name of the theme

— traditional market concepts versus marketing concert;

— marketing as a organizational system;

— marketing as a business process;

— basic marketing strategies;

— marketing tactics (marketing mix);

— from 4P to 15 P;

— market(ing) environment;

— how to organize marketing department.

—marketing research process;

— research design and implementation;

— secondary sources of marketing data;

— data collection;

— primary sources of market information;

— survery methods;

— analyses of secondary data;

— designing the questionnaire;

— attitude measurement.

— MIS as a support system;

— Structure of MIS;

— marketing decision making process and MIS;

— how to analyze marketing information needs;

— preparing proper marketing information for different management levels;

— MDSS versus MKIS;

— technical approach to MIS;

— organizational approach to MIS.

Short composition

— strategic management and strategic marketing;

— strategic dimensions of marketing;

— strategic marketing in the marketing process;

— analyses of internal environment of the Company;

— analyses of external environment of the Company;

— strategic diagnoses and prognoses;

— strategic marketing planning;

— formulating the strategic marketing targets;

— basic marketing strategy;

— strategic positioning;

— implementing strategic marketing plan.

— making mission of Company;

— development of marketing goals;

— analyses of strong and weakness sides of Company;

— integration marketing and production.

Solving tasks